Have you ever felt like saying, “Buy from me or get out of my car.” You work with a buyer for days on end, drive them to every house they want to see, only to find out a week later that they used their Great Aunt Lucy, who has a real estate license, to buy a home? Loyalty seems to be at an all-time low. The internet helps buyers gain tons of information and we as licensees have to prove our worth and value even more today. Why should a buyer pick one agent to work with and be loyal? Is there a way a buyer can do that? We ask sellers to commit to one brokerage with an agreement so why don’t we ask buyers for the same commitment? Let’s find out how.
After taking this class students will be able to:
Explain the importance of working exclusively with a buyer
Determine which agreement is appropriate when
Understand how written agreements protect both the customer and the brokerage
Recognize what an exclusive representation means when working with a buyer
Comprehend what types of agency relationships are authorized with an exclusive buyer-broker agreement
Clarify to a buyer the importance of the agreement and how to present it
Appreciate the arbitration hearing process and how clear written agreements between the buyer and seller can reduce the confusion of procuring cause.
Instructor
Patti Ketcham, A source of knowledge and influence in Florida real estate, she is one of the most sought-after instructors for real estate continuing education. Patti has served on the Florida Real Estate Commission since 2017, a position appointed by the Governor. She has been awarded Florida Realtors Educator of the Year, REBI FL Chapter Instructor of the Year and is part of the Professional Member National Speaker Association. She is the owner of Ketcham Realty Group, a well-known and respected real estate brokerage in Tallahassee.
Florida licensees will earn 3 hours of Specialty CE Credit upon successful course completion.
